Pemberton Farms’ Produce Transformation

At Carlson AirFlo, we’re passionate about helping retailers bring their fresh departments to life. When Pemberton Farms Marketplace in Cambridge, MA, a beloved family business rooted in premium produce since 1930, approached our talented reps at Advanced Equipment Sales (AES) about upgrading their floral and produce areas, we knew we had something special in the works.

Partnering with a team as dedicated to quality and customer experience as we are was a natural fit. The floral and produce transformation that followed was not only seamless, it was energizing! By combining our merchandising expertise with Pemberton’s rich legacy, together with AES, we created a vibrant, efficient, and unified department that’s already driving impressive results.

Easy Installation, Immediate Impact

We pride ourselves on making installation effortless and this project was no exception. From planning to setup, our team focused on speed, precision, and collaboration. The AES team worked closely with Pemberton Farms to understand their space, customer flow, and merchandising goals, and both AES and Carlson AirFlo teams executed the installation plan with minimal disruption to daily operations.

Here’s what we brought to life:

• Aluminum bulk bins paired with clear dividers for clean, functional produce presentation
• ThinLine shelving and GlideRoller systems that optimized every inch of available space and improved product accessibility
• Self-facing systems and acrylic fencing that kept displays full and fresh with reduced labor
• Mobile flower displays and bouquet bag holders for flexible, responsive floral merchandising tailored to sell through patterns
• Sleek island floral stands that anchored the department with high-impact visuals and space adaptability
• Each component was designed with ease in mind: modular, intuitive, and ready to perform. Installation moved quickly, and our team remained on-site to answer questions, train staff, and fine-tune the details.

Produce Transformation: A Visual Story

The makeover at Pemberton Farms is best told through visuals. From the initial layout to the final merchandising, the difference is striking

Before: The initial layout featured OEM shelving that was functional, but didn’t inspire. In addition to not fully utilizing the space available, the setup made it easy to overlook the product’s quality and the store’s potential.

After: The reimagined space now pops with color, clarity, and purpose. What was once a generic section now functions as an engaging experience, maximizing the space and turning everyday shopping into something memorable.

Cohesive Design That Sells

One of the primary goals for this install was to unify the floral and produce areas in a way that felt intentional – not just beautiful, but strategic. Our merchandising systems were the thread that tied it all together.

The result? A layout that encourages shoppers to explore both departments in one seamless experience. For Pemberton, this meant increased dwell time, higher cross-category engagement, and a fresh aesthetic that’s become a centerpiece of the store.

What Pemberton Had to Say

We’re proud of our equipment, but hearing the impact directly from our customers is what motivates us most. Here’s what Tom Saidnawey, Owner of Pemberton Farms Marketplace, shared about his experience:

“Since the addition of your new produce merchandising products, our department has experienced a huge impact of growth. The use of your shelving and merchandising tools has allowed added space, beautiful creativity, and efficiencies that were not possible prior. Produce sales have been on a steady increase within the same amount of case space. Our customer’s feedback has also been extremely positive. The installation support team did an incredible job for us! We are very happy customers and highly recommend AirFlo equipment.”

That kind of feedback drives us to keep innovating. It’s not just about the equipment, it’s about empowering retailers to unlock new potential in their spaces.

Built for Growth and Efficiency

Our systems are engineered for real-world retail environments. Durable, easy to clean, and built to handle heavy traffic; they help store teams work smarter, not harder.

Some standout features include:

• Adjustable dividers and fences for flexible merchandising setups
• ThinLine shelves and GlideRollers for maximum product visibility
• Self-facing designs that reduce shrink and labor demands
• Materials like anodized aluminum that enhances longevity and visual appeal

At Pemberton Farms, these systems helped increase produce sales within the same footprint, demonstrating that smart merchandising can drive growth without needing more space.

Why This Matters for Grocery Buyers

If you’re a grocery chain considering a department refresh, we invite you to explore what Carlson AirFlo can offer. Our solutions are scalable, customizable, and proven effective. The transformation at Pemberton Farms shows how thoughtful design can elevate both the shopper experience and the bottom line.

Here’s what AES and AirFlo delivered to make this project successful:

• Fast, flexible installation that doesn’t interrupt business
• Better product organization and visibility
• Sales increases without expanding floor space
• A cohesive department layout that enhances shopper engagement

We’re proud to manufacture our systems in the U.S. and even prouder when we see them creating real impact in communities like Cambridge.

Experience the Transformation

Want to see the results in person? Visit Pemberton Farms Marketplace and explore the updated produce and floral departments. You’ll discover how great merchandising can enhance the customer journey and elevate store operations.

Ready to plan your own transformation? Visit Carlson AirFlo to learn more. Our team is ready to partner with you and bring smarter merchandising, cohesive design, and real results to your fresh departments.