5 Reasons Why You Should Be Using High-Quality Grocery Displays
Posted on October 11, 2022 by Carlson AirFlo
As the old saying goes, you don’t get a second chance to make a first impression. This is especially relevant regarding the grocery displays your department store or supermarket utilizes for showcasing products. According to a recent survey by Statista, the top three factors impacting consumer perception of fresh foods in grocery stores include fresh products, the appealing appearance of food, and the cleanliness of displays.
In an industry full of fierce competition, it pays to utilize high-quality product displays, or risk your customers going to the store down the street. Let’s take a look at 5 reasons why you should be putting your best foot forward when it comes to grocery and supermarket displays.
Create a Competitive Advantage
According to an IBISWorld study conducted in 2022, there are approximately 63,328 supermarkets and grocery store businesses in the U.S. While it’s difficult to break down the average number of stores per town or region, it’s not hard to know the market is saturated. The simple fact is — your customers have options for where to shop.
So how do you keep them impressed, satisfied, and coming back to your store week after week? A lot of things can go into that, but high-quality product displays are a great way to set yourself apart from the competition. Having impactful displays can help give your products a premier look, which is a key factor in moving inventory and driving sales.
Build a Brand Image
Grocery shopping is more than supplying a demand for products. Customers now seek out experiences that cater to their needs and wants. In fact, 66% of consumers expect more meaningful experiences from brands. So it’s worth asking, is your store creating a brand image that caters to the unique experience you provide customers?
High-quality grocery and supermarket displays are the perfect way to build a brand image reflective of everything your store represents. It all starts with the consideration you put into the pieces that showcase your products. Do you want to be known as a store with great products but outdated, dull, and unsanitary displays? Using displays with LED lighting, plant-based and organic signing, and auto-facing features can help set a reputation worth keeping.
Increase Shelf Life
Perhaps the most important reason to utilize high-quality displays is their ability to increase the shelf life of your products. Increasing shelf life is the focal point of most merchandising departments because it cuts back on wasted food and expenses.
Modern grocery displays have the ability to help department managers organize their products using smart space allocation. Creating an illusion of a full display while utilizing the appropriate fillers and dummies is one of the many ways quality merchandising displays can accomplish this. Similarly, new advances in display technology allow for better refrigeration through the use of anodized aluminum that maintains cool temperatures and reduces the chipping, flaking, and peeling that comes with steel.
One of the oldest tricks in the merchandising playbook is to place your best-looking products in the front. However, that doesn’t help if your supermarket displays are contaminated with dust, mold, or rust. Not only is cleanliness an important decision-making factor for your customers, but it’s also essential for ensuring safety and liability compliance.
High-quality displays help make the appearance of your shelf look clean. They also help to make the cleaning process easier down the road. New displays feature the ability to remove and dismantle additional fixtures, racks, and shelves with ease — allowing for more efficient cleaning for your employees.
Newer or high-quality product displays are made to be compatible with a diverse range of products. Similarly, they can be used in multiple departments throughout a store including produce, floral, meat and seafood, dairy, and frozen sections.
This eliminates the need to purchase multiple displays for varying sections of your store. You can also help cut back on the labor required to maintain them by using self-facing shelving products.
Want High-Quality Grocery Displays for Your Store?
Not all grocery display products are created equal. Proper merchandising displays will help your store create a customer experience that makes you the retailer of choice.
When it comes to creating solutions that build your brand and keep your customers returning, trust the industry experts with over 47 years of experience at Carlson AirFlo. We are not a company focused on cheap or high-volume transactions. We partner with some of the most well-known retail brands in the country with a proven track record for success.
Contact us today to learn more about creating custom grocery displays and merchandising solutions for your store.
Topics: produce display