Grab-and-Go That Grabs Attention
August 27, 2025

In today’s fast-paced retail landscape, consumers are increasingly seeking fresh, ready-to-enjoy options that fit seamlessly into their busy lives. It’s not just about speed or convenience, it’s also about trust, freshness, and presentation. According to recent IDDBA reports, the Grab-and-Go category continues to surge, with strong growth across deli, produce, and floral departments.
That’s where AirFlo steps in. Our merchandising systems are designed to help retailers meet the moment with clarity and impact. From modular fencing to custom signage, AirFlo’s grab-and-go solutions communicate directly to consumer needs. They tell a story of freshness, care, and quality that resonates with today’s shopper.
Fresh Messaging That Moves Product
Signage is often the first thing a customer sees and is the fastest way to convey value. AirFlo’s customizable signage options allow retailers to highlight key convenience messages like “Made Daily,” “Fresh Cut,” or “Ready to Enjoy.” These phrases aren’t just informative, they’re persuasive. They tap into the emotional drivers behind impulse purchases and repeat visits.
Whether it’s a grab-and-go salad, a fruit cup, or a snack selection, clear messaging builds confidence. It assures customers that what they’re picking up is thoughtfully prepared and worth the price. AirFlo’s merchandising systems are designed to be versatile, allowing retailers to tailor messaging to seasonal offerings, store layout, and brand voice.
Merchandising That Supports Speed and Simplifies Labor
Grab-and-Go success requires presentation that’s intuitive and inviting. AirFlo’s systems help retailers create clean, organized displays that guide the shopper’s eye and simplify decision-making.
- ELITE™ Self-Facer: This top-of-the-line pusher tray system seamlessly integrates an adjustable self-facing tray with an integrated LED plug-and-display lighting system. Designed to illuminate products in order to help boost visibility and impulse purchases. The ELITE Self Facer is ideal for pre-packaged items by supporting faster rotation with its pull-out design as well as providing labor efficiency.
- Glide RollerShelf: Designed for effortless product movement, this system uses low-friction rollers to keep items front-faced and accessible. It’s perfect for refrigerated Grab-and-Go cases, maintaining a full, organized look while saving up to 1.5 hours of labor per four-foot section each day. Available in multiple widths and depths, it adapts easily to changing inventory and packaging.
- AirShelf™: A sleek, ultra-flexible shelving system that’s nearly invisible and lets your products shine. AirShelf increases merchandising space and SKU count by 10–25% per four-foot section, while its anodized aluminum construction resists rust, peeling, and chipping. It’s ideal for produce, deli, and bakery, offering a clean, modern aesthetic that elevates your store’s brand image.
- Custom Signage & Messaging Frames: AirFlo’s custom signage solutions allow retailers to reinforce freshness and convenience with phrases like “Made Daily,” “Fresh Cut,” or “Ready to Enjoy.” These visual cues build shopper confidence and support impulse purchases, especially when paired with clean, well-organized displays.
And because AirFlo’s systems are modular, they adapt easily to changing inventory and promotional cycles. Retailers can refresh displays quickly, keeping the experience dynamic and relevant. This agility is especially valuable in high-turn environments like deli and produce, where freshness and variety are key.
Building Loyalty Through Convenience
Convenience isn’t just about speed, it’s about reliability. When customers know they can count on your store for fresh, well-presented Grab-and-Go options, they come back. Our merchandising solutions help build that trust by reinforcing consistency and care in every display.
In a competitive retail environment, small details make a big difference. A strategically positioned “Made Today” sign can effectively highlight a product’s freshness and reinforce its longevity. A tidy row of fresh-cut fruit. A display that feels curated, not cluttered. These are the moments that turn a quick stop into a lasting impression.
Ready to Elevate Your Grab-and-Go Strategy?
AirFlo is here to help retailers make the most of this growing trend. Our versatile solutions are designed to support both operational efficiency and emotional connection. We believe that great merchandising isn’t just functional, it’s memorable.
Let’s create displays that don’t just move products, they move people.
Reach out to us today—let’s keep it fresh together!